shot on cheetos vision

Cheetos has a history of mischievously messing with things, but we decided to finally take it as far as it could go—by literally changing the world around you.

The Cheetos Vision app is an Artificial Intelligence camera that sees Cheetos in everything—turning your photos and videos into bizarre works of Cheetos art.

And to launch this new app, it was only right that we kept the mischief going, by creating a full parody of the famous Apple 'Shot On' campaign.

From inspirational videos to billboards, we featured user generated content shot with the app to bring our campaign to life, and launched it all at SXSW.

You can download the app here.

Cannes Lion—BRONZE—Advanced Learning Technologies