Cheetos museum

Like snowflakes, no two Cheetos are alike. And a lot of the time, they resemble something else entirely. So we invited the world to take a closer look at what they saw in their Cheetos.

Introducing the Cheetos Museum: a gallery created to show off the most amazing Cheeto shapes ever found.

We challenged the country to find incredible shapes in their Cheetos, and rewarded them for it. With every piece being evaluated by our Cheetos experts of course. 

From responding in real-time to submissions with videos from our experts, to Instagram videos evaluating the finer points of a Cheeto, we created a 360° social campaign with one simple question, "What do you see in your Cheetos?"